Continuing to meet the team behind the development of
99 Clifton Street, I met up with Gryphon Property Partners, commercial property
consultants. Catherine Alexander, a partner in the firm, has an infectious
enthusiasm for the property market. She has been in the business for over 10
years and knows what’s what and who’s who. Much of our conversation focused on
why big established brands are now choosing to relocate to Shoreditch.
‘Clients who once saw themselves as only being a good
fit for the West End are now embracing Shoreditch. The transport links from Old
Street and Liverpool Street are excellent, but more important is the energy and
creativity that the area exudes. Increasingly, established brands like Amazon
and L.K. Bennett want to be a part of that movement.’ Catherine Alexander
This week she is visiting Clerkenwell Design Week, to
get inspiration and ideas for the building's interiors. CDW is an overwhelming
celebration of national and international design - the main Design Factory,
85 showrooms, special installations, events and exhibitions.
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In Wilkhahn showroom, part of a cluster of design studios on Great Sutton Street, Aidy Brooks is busy drawing on walls. He has been invited by Ideapaint to create a bespoke piece of art to showcase their new product - a paint that turns walls in to white boards. Goodbye post it notes, hello ideapaint.
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Things were more retro in Icon magazine’s House of
Culture - 60’s and 70’s inspired pieces sit elegantly amongst the crumbling façades
of Old Sessions House on Clerkenwell Green. Sheepskin rug chairs and plants
growing out of tyres showed a more tactile and organic side of the fair.
The 99 Clifton Street style is still being curated and
created, but you can guarantee that Clerkenwell Design Week will provide all
the inspiration that Catherine and the rest of team needs.
http://www.gryphonpropertypartners.com
http://www.clerkenwelldesignweek.com
http://www.aidybrooks.co.uk
http://www.wilkhahn.com
http://www.iconeye.com
