Thursday 7 May 2015

Slow is the new fast






Bike fever is still burning hot in London town and shows no sign of waning. 

Tokyobike is a small, independent bike company founded in 2002 in, yes, Toyko. It has travelled several thousand miles and now resides in a lovely spot on Tabernacle Street. 

Tokyobike is not for the MAMIL (Middle Aged Men In Lycra) that clog up our roads at the weekend on their time off from their desks in the city. These are slow bikes, designed for comfort over speed and about the journey, not the destination. 



They come in a range of great colours and even the tool kits have this pleasing aesthetic, like something from a kid’s pencil case. If you need footwear to pimp your new ride, they also have a fitting partnership with New Balance. 

The whole shop inspires cool and calm, with even a little blossom as a nod to  Japan’s iconic sakura (cherry blossom) that will just about still be in bloom in Tokyo. 


Unlike a lot of offices in Shoreditch, 99 Clifton St will boast 70 secure bike parking spaces - so if you fancy getting to your desk in a dignified and leisurely fashion, take a short stroll to the store.









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