Ustwo - a perfect match for Shoreditch

Ustwo is perhaps the archetypal Shoreditch company. A digital agency that has grown rapidly since launching in 2004 to three studios around the world in New York, Malmö and London. They are now an established force in the tech marketplace. 



With an impressive range of clients including Sony, Barclays and ebay they describe themselves as ‘a global digital product studio launching products, services & companies that make a measurable difference to the world’. 

 

Ustwo have made themselves at home in Shoreditch, occupying an enviable 3 floors in the Tea Buildings and employing over 100 people, with plans to expand further. 

They understand that creating the right culture within the building is key. ‘Our studios are unique environments where we co-create, enjoy life and work hard to help realise our dreams - as well as those of our partners and clients.’ Visually everything is therefore as you might expect - from the life-sized cow, to the table tennis tables, bikes and other quirky paraphernalia hanging on the walls. 



There are sound business reasons for having such a creative environment to work in - Ustwo's desire to be the best. ‘We're dedicated to delivering pixel perfect work for clients, as well as our own products.’ This is perhaps best exemplified in the two BAFTAs that sit proudly in the living room area, which were won for their smash-hit game Monument Valley. 

Ustwo plough a large part of their profits back into their own initiatives ‘so we can continue to innovate, learn, create opportunities and share rewards for all’. These include DICE, which facilitates mobile tickets to leading events with zero booking fees and Billogram, which makes invoicing easier and quicker for small to medium sized business.

They position themselves as thought-leaders via their #ustwothinks programme. This is a forum to initiate debates affecting not just their own industry, but also addressing wider cultural concerns and trends. Last month they hosted a seminar entitled ‘Does Culture Create Value?’. With a panel of experts from Google, Barclays and Blue State Digital they discussed who should own culture, and the question of environment versus culture and authenticity.

 This group of talented and hard-working people, who have turned technology and creativity into an ethically sound business platform, is what Shoreditch is all about. In a way they mirror the transformation in the area itself, from scruffy start to more polished present, without losing their energy or innovative edge. 

ustwo.com

@ustwo